Affle 3i Ltd. benchmarking: Perfomance to industry peers

Financial

	Affle 3i	Vertoz	Maagh Adv. & Mkt.
Operational Metrics
IT
Converted Users per Quarter	107.0 Mn	n/a	n/a
Cost per Converted User	58.0 Rs	n/a	n/a
Financials
5 yr Average ROE	19.47 %	10.47 %	16.41 %
5yr average Equity Multiplier	1.54	1.34	3.26
5yr Average Asset Turnover Ratio	0.63	0.63	2.34
5yr Avg Net Profit Margin	19.19 %	12.52 %	2.21 %
Price to Book	9.38	3.32	0.0
P/E	68.96	23.27	444.07
5yr Avg Cash Conversion Cycle	49.6 Days	106.78 Days	123.15 Days
Inventory Days	0.0	0.0	0.0
Days Receivable	49.6 Days	106.78 Days	123.15 Days
Days Payable	19.09 Days	0.0	0.0
5yr Average Interest Coverage Ratio	31.88	7.51	0.0
5yr Avg ROCE	18.16 %	13.93 %	17.52 %
5yr Avg Operating Profit Margin	21.11 %	20.08 %	6.03 %
5 yr average Debt to Equity	0.13	0.15	0.0
5yr CAGR Net Profit	23.11 %	31.0 %	0.4 %
5yr Average Return on Assets	12.05 %	7.8 %	4.74 %
Shareholdings
Promoter Holding	55.0 %	64.74 %	9.91 %
Share Pledged by Promoters	0.0	14.5 %	0.0
Change in Promoter Holding (3 Yrs)	-4.89 %	8.41 %	-43.72 %
Change in Mutual Fund Holding (3 Yrs)	6.32 %	0.0	0.0

	Affle 3i	Vertoz	Maagh Adv. & Mkt.
Product Wise Break-Up	Product Wise Break-Up CPCU 99.9 Non-CPCU Business 0.1 Enterprise Solutions 0 Performance Solutions 0 Branding Solutions 0	Product Wise Break-Up Non-CPCU Business 0 CPCU 0 Branding Solutions 71.82 Performance Solutions 0 Enterprise Solutions 0 Others 28.18	-
Location Wise Break-Up	Location Wise Break-Up India 27.54 Others 72.46	Location Wise Break-Up India 100.0	Location Wise Break-Up India 100.0
Operating Profit Break-Up	Operating Profit Break-Up India 28.13 Others 71.87	-	-
Customer Segment	Customer Segment Consumer platform 100.0 Enterprise platform 0	-	-
Asset Break-Up	Asset Break-Up India 51.9 Others 48.1	-	-