Affle 3i Ltd. benchmarking: Perfomance to industry peers

Financial

	Affle 3i	Maagh Adv. & Mkt.	Vertoz
Operational Metrics
IT
Converted Users per Quarter	119.7 Mn	n/a	n/a
Cost per Converted User	59.6 Rs	n/a	n/a
Financials
5 yr Average ROE	19.47 %	16.41 %	11.56 %
5yr average Equity Multiplier	1.54	3.26	1.32
5yr Average Asset Turnover Ratio	0.63	2.34	0.72
5yr Avg Net Profit Margin	19.19 %	2.21 %	12.54 %
Price to Book	5.87	0.0	1.67
P/E	43.58	444.07	14.62
5yr Avg Cash Conversion Cycle	49.6 Days	123.15 Days	81.73 Days
Inventory Days	0.0	0.0	0.0
Days Receivable	49.6 Days	123.15 Days	81.73 Days
Days Payable	19.09 Days	0.0	0.0
5yr Average Interest Coverage Ratio	31.88	0.0	9.1
5yr Avg ROCE	18.16 %	17.52 %	14.57 %
5yr Avg Operating Profit Margin	21.11 %	6.03 %	19.58 %
5 yr average Debt to Equity	0.13	0.0	0.13
5yr CAGR Net Profit	23.11 %	0.4 %	26.03 %
5yr Average Return on Assets	12.05 %	4.74 %	8.72 %
Shareholdings
Promoter Holding	54.95 %	9.91 %	64.74 %
Share Pledged by Promoters	0.0	0.0	63.01 %
Change in Promoter Holding (3 Yrs)	-4.94 %	-43.72 %	8.41 %
Change in Mutual Fund Holding (3 Yrs)	5.73 %	0.0	0.0

	Affle 3i	Maagh Adv. & Mkt.	Vertoz
Product Wise Break-Up	Product Wise Break-Up CPCU 97.7 Non-CPCU Business 2.3 Enterprise Solutions 0 Performance Solutions 0 Branding Solutions 0	-	Product Wise Break-Up CPCU 0 Enterprise Solutions 0 Non-CPCU Business 0 Branding Solutions 71.82 Performance Solutions 0 Others 28.18
Location Wise Break-Up	Location Wise Break-Up India 27.54 Others 72.46	Location Wise Break-Up India 100.0	Location Wise Break-Up India 100.0
Operating Profit Break-Up	Operating Profit Break-Up India 28.13 Others 71.87	-	-
Customer Segment	Customer Segment Consumer platform 100.0 Enterprise platform 0	-	-
Asset Break-Up	Asset Break-Up India 51.9 Others 48.1	-	-