Brightcom Group Ltd. benchmarking: Perfomance to industry peers

Financial

	Brightcom Group	Media Matrix World	Onmobile Global
Operational Metrics
Financials
5 yr Average ROE	13.73 %	2.96 %	1.85 %
5yr average Equity Multiplier	1.13	2.54	1.32
5yr Average Asset Turnover Ratio	0.72	3.4	0.63
5yr Avg Net Profit Margin	16.43 %	0.29 %	2.37 %
Price to Book	0.24	9.38	0.93
P/E	2.85	369.34	70.46
5yr Avg Cash Conversion Cycle	269.01 Days	19.48 Days	105.28 Days
Inventory Days	0.0	8.71 Days	0.0
Days Receivable	269.01 Days	20.12 Days	105.28 Days
Days Payable	0.0	33.36 Days	32.24 Days
5yr Average Interest Coverage Ratio	3610.96	3.1	14.44
5yr Avg ROCE	18.99 %	8.57 %	4.53 %
5yr Avg Operating Profit Margin	28.36 %	0.96 %	5.53 %
5 yr average Debt to Equity	0.0	0.66	0.02
5yr CAGR Net Profit	8.01 %	-10.78 %	n/a
5yr Average Return on Assets	12.19 %	1.0 %	1.38 %
Shareholdings
Promoter Holding	18.38 %	59.32 %	47.9 %
Share Pledged by Promoters	1.08 %	0.0	0.0
Change in Promoter Holding (3 Yrs)	-0.09 %	-1.4 %	-0.19 %
Change in Mutual Fund Holding (3 Yrs)	-0.05 %	0.0	0.0

	Brightcom Group	Media Matrix World	Onmobile Global
Product Wise Break-Up	Product Wise Break-Up Digital Marketing Segment 93.42 Software Services 6.58 Infotainment 0 Contest 0 Games 0 Videos 0 Tones 0	-	Product Wise Break-Up Software Services 0 Games 25.0 Contest 0 Infotainment 0 Videos 47.0 Tones 28.0 Digital Marketing Segment 0
Location Wise Break-Up	Location Wise Break-Up Rest of the World 100.0 India 0 Africa 0 Latin America & USA 0 Asia 0 USA 0 Europe 0	Location Wise Break-Up India 99.97 USA 0 Asia 0 Africa 0 Europe 0 Rest of the World 0 Latin America & USA 0 Others 0.03	Location Wise Break-Up India 21.81 USA 0 Asia 0 Africa 15.59 Europe 41.4 Rest of the World 0 Latin America 7.85 Others 13.35
Operating Profit Break-Up	Operating Profit Break-Up Digital Marketing 99.98 Software Development 0.02	-	-
Asset Break-Up	Asset Break-Up Digital Marketing 96.59 Software Development 3.41	-	-