Credo Brands Marketing Ltd. benchmarking: Performance to industry peers

Financial

	Credo Brands Mktg	Madhuveer Com 18Net.	Cellecor Gadgets
Operational Metrics
Retail
Number of Stores - EBO	446.0 .	n/a	n/a
Financials
5 yr Average ROE	15.7 %	2.01 %	38.54 %
5yr average Equity Multiplier	1.97	1.11	4.26
5yr Average Asset Turnover Ratio	0.78	0.05	2.93
5yr Avg Net Profit Margin	9.79 %	21.4 %	2.21 %
Price to Book	1.32	12.58	3.58
P/E	7.93	612.81	18.1
5yr Avg Cash Conversion Cycle	114.63 Days	543.42 Days	52.68 Days
Inventory Days	59.58 Days	0.0	37.18 Days
Days Receivable	98.05 Days	543.42 Days	10.64 Days
Days Payable	67.84 Days	0.0	18.45 Days
5yr Average Interest Coverage Ratio	4.23	117.31	114.11
5yr Avg ROCE	17.44 %	2.1 %	38.68 %
5yr Avg Operating Profit Margin	27.59 %	6.27 %	3.69 %
5 yr average Debt to Equity	0.06	0.07	0.73
5yr CAGR Net Profit	81.83 %	n/a	n/a
5yr Average Return on Assets	8.11 %	1.08 %	2.85 %
Shareholdings
Promoter Holding	55.01 %	67.8 %	46.3 %
Share Pledged by Promoters	0.0	0.0	0.0
Change in Promoter Holding (3 Yrs)	-8.31 %	63.89 %	-5.24 %
Change in Mutual Fund Holding (3 Yrs)	1.59 %	0.0	0.0

	Credo Brands Mktg	Madhuveer Com 18Net.	Cellecor Gadgets
Product Wise Break-Up	Product Wise Break-Up Men’s casual wear 100.0 Appliances 0 Accessories 0 Smart Hearables & Wearables 0 Mobile Phones 0	Product Wise Break-Up Men’s casual wear 0 Smart Hearables & Wearables 0 Mobile Phones 0 Appliances 0 Accessories 0 Others 100	Product Wise Break-Up Men’s casual wear 0 Smart Hearables & Wearables 10.71 Mobile Phones 100.0 Appliances 22.43 Accessories 20.11
Location Wise Break-Up	Location Wise Break-Up India 100.0 Gujarat 0 Bihar 0 Karnataka 0 NESA 0 Madhya Pradesh 0 Maharashtra 0 West Bengal 0 Haryana 0 Delhi 0 Uttar Pradesh 0	-	Location Wise Break-Up West Bengal 4.88 Madhya Pradesh 4.04 Gujarat 2.76 North East India 3.52 Bihar 2.79 Karnataka 3.49 Uttar Pradesh 23.3 Haryana 12.78 India 0 Maharashtra 4.39 Delhi 22.63 Others 15.42
Distribution Channel	Distribution Channel Exclusive Brand Outlets (EBOs) 48.5 Multi-Brand Outlets (MBOs) 31.2 Online 12.6 Large Format Stores (LFSs) 6.7 Online/e-commerce platforms 0 Direct Distributor 0 Others 1.0	-	Distribution Channel Exclusive Brand Outlets (EBOs) 0 Direct Distributor 96.74 Large Format Stores (LFSs) 0 Multi-Brand Outlets (MBOs) 0 Online 0 Online/e-commerce platforms 3.26
Brand Wise Break-Up	Brand Wise Break-Up MUFTI 100.0	-	-