Honasa Consumer Ltd. benchmarking: Perfomance to industry peers

Financial

	Honasa Consumer	FSN E-Commerce	Emami
Operational Metrics
FMCG Sector
Number of Stores - Mamaearth	n/a	n/a	n/a
Quarterly Average revenue per store	n/a	n/a	n/a
Advertisement Spend as a % of Total Sales	35.98 %	15.2 %	19.88 %
Financials
5 yr Average ROE	-1.24 %	4.93 %	30.69 %
5yr average Equity Multiplier	1.52	2.35	1.25
5yr Average Asset Turnover Ratio	1.2	1.9	1.21
5yr Avg Net Profit Margin	0.36 %	1.06 %	20.46 %
Price to Book	7.62	55.11	8.83
P/E	121.96	899.09	29.07
5yr Avg Cash Conversion Cycle	-147.84 Days	29.43 Days	-60.48 Days
Inventory Days	22.2 Days	65.35 Days	34.49 Days
Days Receivable	23.41 Days	11.21 Days	45.3 Days
Days Payable	179.34 Days	49.88 Days	131.45 Days
5yr Average Interest Coverage Ratio	3.42	2.11	89.81
5yr Avg ROCE	6.7 %	11.84 %	36.88 %
5yr Avg Operating Profit Margin	3.3 %	5.43 %	27.86 %
5 yr average Debt to Equity	0.01	0.45	0.05
5yr CAGR Net Profit	35.85 %	1.43 %	12.14 %
5yr Average Return on Assets	-0.54 %	2.03 %	24.77 %
Shareholdings
Promoter Holding	34.97 %	52.12 %	54.84 %
Share Pledged by Promoters	0.0	0.0	9.98 %
Change in Promoter Holding (3 Yrs)	-0.37 %	-0.26 %	0.57 %
Change in Mutual Fund Holding (3 Yrs)	-1.52 %	17.1 %	-0.59 %

	Honasa Consumer	FSN E-Commerce	Emami
Product Wise Break-Up	Product Wise Break-Up Wellness 0 Oral Care 0 Bath & Body 0 Hair Care 0 Face Care 0 Fragrance 0 Makeup 0 Market Place services 0 Marketing & Supporting Revenue 0 Sale of Beauty Products 0 Balms 0 Men`S Fairness Cream 0 Antiseptic Cream 0 Cool Oil 0 Ayurvedic Medical Oil 0 Others 100	Product Wise Break-Up Bath & Body 0 Antiseptic Cream 0 Men`S Fairness Cream 0 Makeup 0 Cool Oil 0 Hair Care 0 Marketplace 4.29 Marketing 9.9 Beauty Products 85.27 Ayurvedic Medical Oil 0 Balms 0 Face Care 0 Wellness 0 Fragrance 0 Oral Care 0 Others 0.54	Product Wise Break-Up Bath & Body 0 Antiseptic Cream 15.0 Men`S Fairness Cream 0 Makeup 0 Cool Oil 24.0 Hair Care 0 Market Place services 0 Marketing & Supporting Revenue 0 Sale of Beauty Products 0 Ayurvedic Medicines 22.49 Balms 29.0 Face Care 0 Wellness 0 Fragrance 0 Oral Care 0 Others 9.51
Location Wise Break-Up	Location Wise Break-Up India 97.22 MENAP 0 SAARC 0 Africa 0 CIS 0 Others 2.78	Location Wise Break-Up MENAP 0 SAARC 0 India 99.92 CIS 0 Africa 0 Others 0.08	Location Wise Break-Up MENAP 7.7 SAARC 6.83 India 82.5 CIS 1.75 Africa 0 Others 1.22
Distribution Channel	Distribution Channel Others 100	-	-
Asset Break-Up - Geography Wise	Asset Break-Up - Geography Wise Others 100	-	-