Just Dial Ltd. benchmarking: Perfomance to industry peers

Financial

	Just Dial	RattanIndia Ent	MSTC
Operational Metrics
IT
Net Sales by Employee Cost	1.71 .	n/a	n/a
Retail
Active Listings	52.8 Million	n/a	n/a
Mobile App Downloads	42.2 Million	n/a	n/a
Quarterly Visits - Total	184.5 Mn	n/a	n/a
No of Unique Visitors - Mobile - Qtly	159.1 Million	n/a	n/a
No of Unique Visitors - Desktop - Qtly	20.2 Million	n/a	n/a
No of Unique Visitors - Voice - Qtly	5.2 Million	n/a	n/a
Unclassified
Advertisement Spend as a % of Total Sales	2.25 %	n/a	n/a
Financials
5 yr Average ROE	10.72 %	13.93 %	32.42 %
5yr average Equity Multiplier	1.28	2.74	3.73
5yr Average Asset Turnover Ratio	0.29	1.36	0.24
5yr Avg Net Profit Margin	25.06 %	793.27 %	50.77 %
Price to Book	1.17	4.49	4.08
P/E	9.73	0.0	15.63
5yr Avg Cash Conversion Cycle	0.0	8.63 Days	367.66 Days
Inventory Days	0.0	231.04 Days	1.59 Days
Days Receivable	0.0	2.53 Days	367.66 Days
Days Payable	5.75 Days	410.69 Days	499.96 Days
5yr Average Interest Coverage Ratio	33.17	61.87	864.87
5yr Avg ROCE	12.7 %	25.47 %	22.65 %
5yr Avg Operating Profit Margin	14.28 %	-345.3 %	21.8 %
5 yr average Debt to Equity	0.0	0.96	0.22
5yr CAGR Net Profit	5.91 %	509.97 %	29.23 %
5yr Average Return on Assets	7.97 %	13.41 %	8.92 %
Shareholdings
Promoter Holding	74.15 %	74.86 %	64.75 %
Share Pledged by Promoters	0.0	13.64 %	0.0
Change in Promoter Holding (3 Yrs)	-0.83 %	0.0	0.0
Change in Mutual Fund Holding (3 Yrs)	1.6 %	0.06 %	0.12 %

	Just Dial	RattanIndia Ent	MSTC
Product Wise Break-Up	Product Wise Break-Up search related services 98.48 review and rating certification services 1.09 software and website services 0.33 Transaction fees 0.11 Investment 0 EV (E-Motoreycles) 0 Retail- E-commerce business 0 Scrap Recovery & Allied Jobs 0 E-Commerce 0 Marketing 0	Product Wise Break-Up E-Commerce 0 Marketing 0 Scrap Recovery & Allied Jobs 0 Transaction fees 0 Retail- E-commerce business 97.46 Investment 0 0 search related services 0 software and website services 0 EV (E-Motoreycles) 1.99 Others 0.55	Product Wise Break-Up Ecommerce 95.36 Marketing 4.61 Scrap Recovery & Allied Jobs 0 Transaction fees 0 Retail- E-commerce business 0 Investment 0 0 search related services 0 software and website services 0 EV (E-Motoreycles) 0 Others 0.03
Location Wise Break-Up	Location Wise Break-Up India 100.0	Location Wise Break-Up India 100.0	Location Wise Break-Up India 100.0