Marico Ltd. benchmarking: Perfomance to industry peers

Financial

	Marico	Patanjali Foods	Hindustan Unilever
Operational Metrics
Unclassified
Advertisement Spend as a % of Total Sales	9.17 %	n/a	10.03 %
FMCG Sector
Volume Growth	9.0 %	n/a	4.0 %
Financials
5 yr Average ROE	37.33 %	-12.62 %	19.32 %
5yr average Equity Multiplier	1.82	3.95	1.5
5yr Average Asset Turnover Ratio	1.45	1.71	0.77
5yr Avg Net Profit Margin	14.23 %	-10.84 %	16.82 %
Price to Book	23.37	5.71	12.09
P/E	55.65	53.32	55.32
5yr Avg Cash Conversion Cycle	-39.54 Days	20.6 Days	-106.37 Days
Inventory Days	43.69 Days	36.28 Days	22.2 Days
Days Receivable	34.04 Days	9.88 Days	17.01 Days
Days Payable	108.61 Days	88.49 Days	137.61 Days
5yr Average Interest Coverage Ratio	37.68	2.69	80.58
5yr Avg ROCE	42.73 %	13.05 %	21.22 %
5yr Avg Operating Profit Margin	19.26 %	-7.93 %	23.96 %
5 yr average Debt to Equity	0.11	1.06	0.0
5yr CAGR Net Profit	6.81 %	n/a	5.9 %
5yr Average Return on Assets	20.57 %	-16.22 %	12.9 %
Shareholdings
Promoter Holding	59.03 %	68.83 %	61.9 %
Share Pledged by Promoters	2.03 %	0.0	0.0
Change in Promoter Holding (3 Yrs)	-0.45 %	-11.99 %	0.0
Change in Mutual Fund Holding (3 Yrs)	4.97 %	0.68 %	2.93 %

Business

	Marico	Patanjali Foods	Hindustan Unilever
Product Wise Break-Up	Product Wise Break-Up Edible Oil 50.72 Hair Oil 19.53 Personal Care 17.41 Home & Personal Care 0 Wind Turbine Power Generation 0 Food Products 0 Oils 0 Vanaspati 0 Extractions 0 Detergents 0 Soaps 0 Foods & Refreshment 0 Beauty & Personal Care 0 Home Care 0 Others 12.34	Product Wise Break-Up Soaps 0 Vanaspati 0 Foods & Refreshment 0 Hair Oil 0 Extractions 0 Oil 74.31 Edible Oil 0 Wind 0.13 Personal Care 0 Home & Personal Care 7.1 Detergents 0 Beauty & Personal Care 0 Food Products 18.46 Home Care 0	Product Wise Break-Up Soaps 0 Vanaspati 0 Food & Beverage 24.32 Hair Oil 0 Extractions 0 Oils 0 Edible Oil 0 Wind Turbine Power Generation 0 Personal Care 0 Home & Personal Care 0 Detergents 0 Personal Care 37.37 Food Products 0 Home Care 34.98 Others 3.33
Location Wise Break-Up	Location Wise Break-Up India 76.56 MENAP 0 South Africa 0 Vietnam 0 Bangladesh 0 Rest of the World 0 Others 23.44	Location Wise Break-Up Bangladesh 0 India 99.33 Vietnam 0 South Africa 0 MENAP 0 Rest of the World 0.67	Location Wise Break-Up Bangladesh 0 India 95.94 Vietnam 0 South Africa 0 MENAP 0 Rest of the World 4.06
Operating Profit Break-Up	Operating Profit Break-Up India 68.77 International 31.23 Wind 0 Food Products 0 Oils 0 Vanaspati 0 Seed Extractions 0 Foods & Refreshment 0 Beauty & Personal care 0 Home care 0	Operating Profit Break-Up India 0 Vanaspati 0 Foods & Refreshment 0 Home care 0 Oils 30.16 Wind 0 Seed Extractions 0 Beauty & Personal care 0 International 0 Food 28.28 Others 41.56	Operating Profit Break-Up India 0 Vanaspati 0 Food & Beverage 19.42 Home Care 33.63 Oils 0 Wind 0 Seed Extractions 0 Personal Care 43.91 International 0 Food Products 0 Others 3.04
Brand Wise Break-Up	Brand Wise Break-Up Parachute (Rigid Pack ) 33.0 Saffola 19.0 Vaho 19.0 Premium Personal Care 0 International 0 Others 29.0	-	-
Asset Break-Up - Segment Wise	Asset Break-Up - Segment Wise India 40.5 Vietnam 0 Bangladesh 0 Others 59.5	-	-
Rural vs Urban	Rural vs Urban Urban 71.0 Rural 29.0	-	-

Marico Ltd.

Marico Ltd.

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