Senco Gold Ltd. benchmarking: Performance to industry peers

Financial

	Senco Gold	Sky Gold & Diamonds	Goldiam Internatl.
Operational Metrics
Media & Entertainment
Advertisement Income as a % of Total Sales	1.68 %	n/a	n/a
Retail
Same Store Sales Growth	21.0 %	n/a	n/a
Quarterly Sales per SqFt	53131.14 Rs/Sqft	n/a	n/a
Number of Stores - Company Owned	103.0 .	n/a	n/a
Average Ticket Price - Gold Jewellery	93000.0 Thousand	n/a	n/a
Number of Stores - Franchise Operated	83.0 .	n/a	n/a
Financials
5 yr Average ROE	13.22 %	19.26 %	17.44 %
5yr average Equity Multiplier	2.98	2.31	1.22
5yr Average Asset Turnover Ratio	1.39	3.67	0.84
5yr Avg Net Profit Margin	3.16 %	2.46 %	17.02 %
Price to Book	2.52	5.38	3.33
P/E	11.07	24.34	21.71
5yr Avg Cash Conversion Cycle	154.47 Days	60.94 Days	161.93 Days
Inventory Days	132.8 Days	32.66 Days	119.29 Days
Days Receivable	3.73 Days	28.51 Days	68.42 Days
Days Payable	10.08 Days	0.87 Days	74.17 Days
5yr Average Interest Coverage Ratio	2.81	3.84	341.9
5yr Avg ROCE	21.38 %	29.78 %	21.31 %
5yr Avg Operating Profit Margin	7.29 %	3.94 %	19.44 %
5 yr average Debt to Equity	1.06	1.22	0.01
5yr CAGR Net Profit	20.98 %	50.91 %	11.9 %
5yr Average Return on Assets	4.37 %	8.44 %	14.31 %
Shareholdings
Promoter Holding	64.46 %	51.74 %	58.51 %
Share Pledged by Promoters	0.0	0.0	0.0
Change in Promoter Holding (3 Yrs)	-4.02 %	-21.81 %	-7.88 %
Change in Mutual Fund Holding (3 Yrs)	3.94 %	8.66 %	0.0

	Senco Gold	Sky Gold & Diamonds	Goldiam Internatl.
Product Wise Break-Up	Product Wise Break-Up Gold jewellery 85.56 Diamond and stones 10.73 Platinum jewellery 1.88 Silver jewellery 1.11 Gold Jeweler 0 LGD Jewellery 0 Lab Grown Diamonds(LGD) 0 Natural Diamond Jewellery 0 Cut & Polished Diamond 0 Silver Jewelry 0 Sale of Gold Jewelry 0 Others 0.72	Product Wise Break-Up Natural Diamond Jewellery 0 Gems & Jewelry 100.0 Silver Jewelry 0 Cut & Polished Diamond 0 Gold jewellery 0 Silver jewellery 0 LGD Jewellery 0 Platinum jewellery 0 Lab Grown Diamonds(LGD) 0 Sale of Gold Jewelry 0 Diamond and stones 0	Product Wise Break-Up Natural Diamond Jewellery 0 Gold Jeweler 0 Silver Jewelry 0 Cut & Polished Diamond 15.07 Gold jewellery 0 Silver jewellery 0 LGD Jewellery 0 Platinum jewellery 0 Lab Grown Diamonds(LGD) 0 Gems & Jewelry 84.93 Diamond and stones 0
Store Wise Breakup	Store Wise Breakup COCO 67.0 FOCO 33.0	-	-
Location Wise Break-Up	Location Wise Break-Up India 95.43 USA 0 Others 4.57	-	Location Wise Break-Up India 0 USA 90.0 Others 10.0
Location Wise Break-Up	Location Wise Break-Up India 95.43 USA 0 Others 4.57	-	Location Wise Break-Up India 0 USA 90.0 Others 10.0
Asset Break-Up - Geography Wise	Asset Break-Up - Geography Wise India 98.48 Others 1.52	-	-