Senco Gold Ltd. benchmarking: Perfomance to industry peers

Financial

	Senco Gold	Rajesh Exports	Thangamayil Jeweller
Operational Metrics
Media & Entertainment
Advertisement Income as a % of Total Sales	1.68 %	n/a	n/a
Retail
Same Store Sales Growth	19.6 %	n/a	6.83 %
Quarterly Sales per SqFt	33326.28 Rs/Sqft	n/a	n/a
Number of Stores - Company Owned	110.0 .	n/a	n/a
Average Ticket Price - Gold Jewellery	79400.0 Thousand	n/a	n/a
Number of Stores - Franchise Operated	76.0 .	n/a	n/a
Financials
5 yr Average ROE	13.22 %	7.8 %	19.44 %
5yr average Equity Multiplier	2.98	1.99	2.78
5yr Average Asset Turnover Ratio	1.39	11.02	2.36
5yr Avg Net Profit Margin	3.16 %	0.38 %	2.94 %
Price to Book	3.1	0.39	6.12
P/E	28.75	63.74	62.55
5yr Avg Cash Conversion Cycle	154.47 Days	12.23 Days	116.12 Days
Inventory Days	132.8 Days	8.42 Days	111.95 Days
Days Receivable	3.73 Days	14.08 Days	0.48 Days
Days Payable	10.08 Days	17.13 Days	2.69 Days
5yr Average Interest Coverage Ratio	2.81	9.88	4.72
5yr Avg ROCE	21.38 %	9.18 %	26.22 %
5yr Avg Operating Profit Margin	7.29 %	0.46 %	5.31 %
5 yr average Debt to Equity	1.06	0.07	1.02
5yr CAGR Net Profit	20.98 %	-22.57 %	6.52 %
5yr Average Return on Assets	4.37 %	3.9 %	6.97 %
Shareholdings
Promoter Holding	64.38 %	54.55 %	61.53 %
Share Pledged by Promoters	0.0	0.0	0.0
Change in Promoter Holding (3 Yrs)	-4.1 %	0.5 %	-5.13 %
Change in Mutual Fund Holding (3 Yrs)	4.52 %	0.15 %	2.41 %

	Senco Gold	Rajesh Exports	Thangamayil Jeweller
Product Wise Break-Up	Product Wise Break-Up Gold jewellery 85.56 Diamond and stones 10.73 Platinum jewellery 1.88 Silver jewellery 1.11 Diamonds 0 Silver Items 0 Gold Ornaments 0 Others 0.72	Product Wise Break-Up Gold Ornaments 0 Diamonds 0 Diamond and stones 0 Silver Items 0 Gold jewellery 0 Platinum jewellery 0 Silver jewellery 0 Others 100	Product Wise Break-Up Gems & Jewelry 88.42 Diamonds 0 Diamond and stones 0 Silver Items 0 Gold jewellery 0 Platinum jewellery 0 Silver jewellery 0 Others 11.58
Store Wise Breakup	Store Wise Breakup COCO 60.0 FOCO 35.0 Others 5.0	-	-
Location Wise Break-Up	Location Wise Break-Up India 95.43 Europe 0 Far East 0 Middle East 0 China 0 North America 0 Others 4.57	Location Wise Break-Up China 7.0 India 19.0 North America 18.0 Europe 29.0 Middle East 14.0 Far East 13.0	Location Wise Break-Up China 0 India 100.0 North America 0 Europe 0 Middle East 0 Far East 0
Location Wise Break-Up	Location Wise Break-Up India 95.43 Europe 0 Far East 0 Middle East 0 China 0 North America 0 Others 4.57	Location Wise Break-Up China 7.0 India 19.0 North America 18.0 Europe 29.0 Middle East 14.0 Far East 13.0	Location Wise Break-Up China 0 India 100.0 North America 0 Europe 0 Middle East 0 Far East 0
Asset Break-Up - Geography Wise	Asset Break-Up - Geography Wise India 98.48 Others 1.52	-	-