FSN E-Commerce Ventures Ltd. benchmarking: Perfomance to industry peers

Financial

	FSN E-Commerce	Eternal	One97 Communications
Operational Metrics
Retail
Monthly Unique Visitors - Total	59.2 Mn	n/a	n/a
Monthly Unique Visitors - Fashion	20.4 Mn	n/a	n/a
Monthly Unique Visitors - Beauty & Personal Care	38.8 Mn	n/a	n/a
Quarterly Visits - Total	576.0 Mn	n/a	n/a
Quarterly Visits - Fashion	165.0 Mn	n/a	n/a
Quarterly Visits - Beauty & Personal Care	411.0 Mn	n/a	n/a
Number of Stores	165.0 .	n/a	n/a
Quarterly Orders - Total	16.5 Mn	n/a	n/a
Quarterly Orders - Beauty & Personal Care	14.5 Mn	n/a	n/a
Quarterly Orders - Fashion	2.0 Mn	n/a	n/a
Average Order Value	2311.42 Rs	n/a	n/a
Average Order Value - Beauty & Personal Care	2009.0 Rs	n/a	n/a
Average Order Value - Fashion	4504.0 Rs	n/a	n/a
Gross Merchandise Volume (GMV) - Quarterly	4172.0 Rs Crs	n/a	n/a
Gross Merchandise Volume (GMV)- Quarterly - Fashion	964.0 Rs Crs	n/a	n/a
Gross Merchandise Volume (GMV)- Quarterly - Beauty & Personal Care	3208.0 Rs Crs	n/a	n/a
Unclassified
Advertisement Spend as a % of Total Sales	15.2 %	9.74 %	5.2 %
Financials
5 yr Average ROE	4.93 %	-3.78 %	-14.3 %
5yr average Equity Multiplier	2.35	1.11	1.38
5yr Average Asset Turnover Ratio	1.9	0.38	0.38
5yr Avg Net Profit Margin	1.06 %	-15.56 %	-30.94 %
Price to Book	50.73	10.22	4.78
P/E	827.6	0.0	237.31
5yr Avg Cash Conversion Cycle	29.43 Days	-52.35 Days	77.96 Days
Inventory Days	65.35 Days	2.44 Days	0.0
Days Receivable	11.21 Days	24.7 Days	77.96 Days
Days Payable	49.88 Days	222.85 Days	21.72 Days
5yr Average Interest Coverage Ratio	2.11	-37.91	-52.25
5yr Avg ROCE	11.84 %	-3.08 %	-13.97 %
5yr Avg Operating Profit Margin	5.43 %	-16.64 %	-32.89 %
5 yr average Debt to Equity	0.45	0.0	0.02
5yr CAGR Net Profit	1.43 %	n/a	-17.23 %
5yr Average Return on Assets	2.03 %	-3.57 %	-10.48 %
Shareholdings
Promoter Holding	52.14 %	0.0	0.0
Share Pledged by Promoters	0.0	0.0	0.0
Change in Promoter Holding (3 Yrs)	-0.27 %	0.0	0.0
Change in Mutual Fund Holding (3 Yrs)	16.31 %	19.22 %	12.72 %

Business

	FSN E-Commerce	Eternal	One97 Communications
Product Wise Break-Up	Product Wise Break-Up Beauty Products 85.27 Marketing 9.9 Marketplace 4.29 Quick Commerce-Blinkit 0 Hyperpure 0 Zomato Pro 0 Dine Out Advertising 0 Delivery Revenue 0 Marketing Services 0 Payment & Financial Services 0 Others 0.54	Product Wise Break-Up Marketplace 0 Quick Commerce-Blinkit 33.49 Beauty Products 0 Zomato Pro 0 Delivery Revenue 31.55 Hyperpure 32.02 Payment & Financial Services 0 Advertising 2.89 Marketing 0 Marketing Services 0 Others 0.05	Product Wise Break-Up Marketplace 0 Quick Commerce-Blinkit 0 Beauty Products 0 Zomato Pro 0 Delivery Revenue 0 Hyperpure 0 Payment Processing 83.68 Dine Out Advertising 0 Marketing 0 Marketing Services 12.88 Others 3.44
Segment Break-Up	Segment Break-Up Beauty and Personal Care 91.65 Fashion 7.94 Revenue from sale of traded goods 0 Royalty Income 0 Revenue From Services 0 Others 0.41	Segment Break-Up Fashion 0 Services 69.47 Royalty Income 0 Traded Goods 30.53 Beauty and Personal Care 0	-
Gross Merchandise Value	Gross Merchandise Value Existing Customers 56.0 New Customers 44.0	-	-
Location Wise Break-Up	Location Wise Break-Up India 99.92 UAE 0 Others 0.08	Location Wise Break-Up India 95.83 UAE 3.22 Others 0.95	Location Wise Break-Up India 100.0 UAE 0

FSN E-Commerce Ventures Ltd.

FSN E-Commerce Ventures Ltd.

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