FSN E-Commerce Ventures Ltd.

Financial

	FSN E-Commerce	Eternal	One97 Communications
Operational Metrics
Retail
Monthly Unique Visitors - Total	60.2 Mn	n/a	n/a
Monthly Unique Visitors - Fashion	22.2 Mn	n/a	n/a
Monthly Unique Visitors - Beauty & Personal Care	38.0 Mn	n/a	n/a
Quarterly Visits - Total	567.0 Mn	n/a	n/a
Quarterly Visits - Fashion	174.0 Mn	n/a	n/a
Quarterly Visits - Beauty & Personal Care	393.0 Mn	n/a	n/a
Number of Stores	165.0 .	n/a	n/a
Quarterly Orders - Total	16.3 Mn	n/a	n/a
Quarterly Orders - Beauty & Personal Care	14.2 Mn	n/a	n/a
Quarterly Orders - Fashion	2.1 Mn	n/a	n/a
Average Order Value	2333.58 Rs	n/a	n/a
Average Order Value - Beauty & Personal Care	1978.0 Rs	n/a	n/a
Average Order Value - Fashion	4738.0 Rs	n/a	n/a
Gross Merchandise Volume (GMV) - Quarterly	4095.0 Rs Crs	n/a	n/a
Gross Merchandise Volume (GMV)- Quarterly - Fashion	1037.0 Rs Crs	n/a	n/a
Gross Merchandise Volume (GMV)- Quarterly - Beauty & Personal Care	3058.0 Rs Crs	n/a	n/a
Unclassified
Advertisement Spend as a % of Total Sales	12.4 %	9.74 %	5.2 %
Financials
5 yr Average ROE	2.47 %	-3.78 %	-20.44 %
5yr average Equity Multiplier	2.45	1.11	1.32
5yr Average Asset Turnover Ratio	1.8	0.38	0.39
5yr Avg Net Profit Margin	0.63 %	-15.56 %	-46.35 %
Price to Book	46.1	9.8	4.61
P/E	616.15	993.6	701.51
5yr Avg Cash Conversion Cycle	41.74 Days	-52.35 Days	52.83 Days
Inventory Days	67.72 Days	2.44 Days	0.0
Days Receivable	11.58 Days	24.7 Days	52.83 Days
Days Payable	59.72 Days	222.85 Days	37.89 Days
5yr Average Interest Coverage Ratio	1.82	-37.91	-55.96
5yr Avg ROCE	10.35 %	-3.08 %	-17.96 %
5yr Avg Operating Profit Margin	5.21 %	-16.64 %	-44.44 %
5 yr average Debt to Equity	0.47	0.0	0.02
5yr CAGR Net Profit	n/a	n/a	-13.0 %
5yr Average Return on Assets	1.25 %	-3.57 %	-15.52 %
Shareholdings
Promoter Holding	52.14 %	0.0	0.0
Share Pledged by Promoters	0.0	0.0	0.0
Change in Promoter Holding (3 Yrs)	-0.27 %	0.0	0.0
Change in Mutual Fund Holding (3 Yrs)	16.31 %	19.22 %	12.72 %

Business

	FSN E-Commerce	Eternal	One97 Communications
Product Wise Break-Up	Product Wise Break-Up Beauty Products 85.27 Marketing 9.9 Marketplace 4.29 Quick Commerce-Blinkit 0 Hyperpure 0 Zomato Pro 0 Dine Out Advertising 0 Delivery Revenue 0 Marketing Services 0 Payment & Financial Services 0 Others 0.54	Product Wise Break-Up Marketplace 0 Hyperpure 32.02 Zomato Pro 0 Payment & Financial Services 0 Quick Commerce-Blinkit 33.49 Delivery Revenue 31.55 Marketing 0 Marketing Services 0 Beauty Products 0 Advertising 2.89 Others 0.05	Product Wise Break-Up Marketplace 0 Hyperpure 0 Zomato Pro 0 Payment Processing 83.25 Quick Commerce-Blinkit 0 Delivery Revenue 0 Marketing 0 Marketing Services 13.97 Beauty Products 0 Dine Out Advertising 0 Others 2.78
Segment Break-Up	Segment Break-Up Beauty and Personal Care 91.9 Fashion 7.81 Revenue from sale of traded goods 0 Royalty Income 0 Revenue From Services 0 Others 0.29	Segment Break-Up Royalty Income 0 Fashion 0 Traded Goods 30.53 Beauty and Personal Care 0 Services 69.47	-
Gross Merchandise Value	Gross Merchandise Value Existing Customers 56.0 New Customers 44.0	-	-
Location Wise Break-Up	Location Wise Break-Up India 99.92 UAE 0 Others 0.08	Location Wise Break-Up India 95.83 UAE 3.22 Others 0.95	Location Wise Break-Up India 100.0 UAE 0

FSN E-Commerce Ventures Ltd.

FSN E-Commerce Ventures Ltd.

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