FSN E-Commerce Ventures Ltd.

Financial

	FSN E-Commerce	Zomato	One97 Communications
Operational Metrics
Marketplace
Monthly Unique Visitors - Total	51.1 Mn	n/a	n/a
Monthly Unique Visitors - Fashion	18.8 Mn	n/a	n/a
Monthly Unique Visitors - Beauty & Personal Care	29.6 Mn	n/a	n/a
Quarterly Visits - Total	468.0 Mn	n/a	n/a
Quarterly Visits - Fashion	157.0 Mn	n/a	n/a
Quarterly Visits - Beauty & Personal Care	295.0 Mn	n/a	n/a
Average Order Value	2634.08 Rs	635.0 Rs	n/a
Average Order Value - Beauty & Personal Care	2024.0 Rs	n/a	n/a
Average Order Value - Fashion	4681.0 Rs	n/a	n/a
Gross Merchandise Volume (GMV) - Quarterly	36195.0 Rs Cr	n/a	510000.0 Rs Cr
Gross Merchandise Volume (GMV)- Quarterly - Fashion	10125.0 Rs Mn	n/a	n/a
Gross Merchandise Volume (GMV)- Quarterly - Beauty & Personal Care	23697.0 Rs Mn	n/a	n/a
Quarterly Orders - Total	13.7 Mn	n/a	n/a
Quarterly Orders - Beauty & Personal Care	11.1 Mn	n/a	n/a
Quarterly Orders - Fashion	2.0 Mn	n/a	n/a
Retail Chains
Number of Stores	165.0 .	n/a	n/a
Unclassified
Advertisement Spend as a % of Total Sales	12.2 %	17.34 %	10.36 %
Financials
5 yr Average ROE	-0.28 %	-78.5 %	-32.84 %
5yr average Equity Multiplier	2.57	1.72	1.36
5yr Average Asset Turnover Ratio	1.71	0.42	0.35
5yr Avg Net Profit Margin	0.08 %	-49.4 %	-69.3 %
Price to Book	35.57	8.81	1.8
P/E	0.0	0.0	0.0
5yr Avg Cash Conversion Cycle	35.93 Days	-125.96 Days	45.66 Days
Inventory Days	70.56 Days	1.65 Days	0.0
Days Receivable	9.16 Days	15.9 Days	45.66 Days
Days Payable	72.69 Days	1370.11 Days	37.89 Days
5yr Average Interest Coverage Ratio	1.42	-80.62	-86.5
5yr Avg ROCE	7.58 %	-40.79 %	-30.07 %
5yr Avg Operating Profit Margin	5.13 %	-60.23 %	-60.54 %
5 yr average Debt to Equity	0.55	0.0	0.05
5yr CAGR Net Profit	n/a	0.32 %	-15.69 %
5yr Average Return on Assets	0.32 %	-26.25 %	-23.58 %
Shareholdings
Promoter Holding	52.22 %	0.0	0.0
Share Pledged by Promoters	0.0	0.0	0.0
Change in Promoter Holding (3 Yrs)	-0.34 %	0.0	0.0
Change in Mutual Fund Holding (3 Yrs)	9.87 %	8.95 %	5.09 %

Business

	FSN E-Commerce	Zomato	One97 Communications
Product Wise Break-Up	Product Wise Break-Up Beauty Products 85.27 Marketing 9.9 Marketplace 4.29 Hyperpure 0 Zomato Pro 0 Dine Out Advertising 0 Delivery Revenue 0 Quick Commerce Business 0 Commerce & Cloud Services 0 Payment & Financial Services 0 Others 0.54	Product Wise Break-Up Hyperpure 26.13 Marketing 0 Marketplace 0 Zomato Pro 0 Payment & Financial Services 0 Commerce & Cloud Services 0 Beauty Products 0 Quick Commerce Business 19.59 Advertising 2.22 Delivery Revenue 51.82 Others 0.24	Product Wise Break-Up Hyperpure 0 Marketing 0 Marketplace 0 Zomato Pro 0 Payment Processing 81.97 Cloud Services 18.03 Beauty Products 0 Quick Commerce Business 0 Dine Out Advertising 0 Delivery Revenue 0
Segment Break-Up	Segment Break-Up Beauty and Personal Care 84.11 Fashion 8.53 Revenue from sale of traded goods 0 Royalty Income 0 Revenue From Services 0 Others 7.36	Segment Break-Up Fashion 0 Services 78.58 Beauty and Personal Care 0 Traded Goods 20.8 Royalty Income 0 Others 0.62	-
Gross Merchandise Value	Gross Merchandise Value Existing Customers 78.0 New Customers 22.0	-	-
Location Wise Break-Up	Location Wise Break-Up India 99.92 UAE 0 Others 0.08	Location Wise Break-Up UAE 3.22 India 95.83 Others 0.95	Location Wise Break-Up UAE 0 India 100.0

FSN E-Commerce Ventures Ltd.

FSN E-Commerce Ventures Ltd.

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